Operating principles drawn from real work
How I Work
02
Strategic Translation
Reframing user advocacy as competitive positioning, migration economics, segment retention — the language that survives cross-functional pushback.
04
When friction is systemic, I build the tool that removes it.
A ship date, not a tooling roadmap, was the mandate and the toolchain was my path to it. Now designers ship production fixes through it, and prototypes come out production-shaped by default.
01
Customer Voice
Research findings die in the gap between synthesis and prioritization meetings. I translate findings into the rooms where decisions actually happen.
03
I think in ecosystem patterns, not isolated features.
Every feature designed with two things in mind — one for the immediate use case, second as a pattern other teams build on.
Experience
Skills
Product strategy | Interaction design | Design and developer tooling | Visual design | Design systems | IA | Prototyping | AI-native design workflows | AI interaction patterns
Tools
Figma | FigJam | Framer | Claude | Cursor | Notion | Adobe Creative Suite | Google Gemini | Miro | Blender | Chat-GPT
Technical
TypeScript | React | JavaScript | HTML / CSS | Chrome extension API's