Where I've designed
Latest Projects
Earlier Work
Six years designing products, with AI work running through it from the start — from an NLP-driven search engine at IBM Research Lab in 2019, to AI-adjacent tooling at MathWorks, to AI-native enterprise design at Intuit through the inflection point.

Operating principles drawn from real work
How I Work
02
Strategic Translation
Reframing user advocacy as competitive positioning, migration economics, segment retention — the language that survives cross-functional pushback.
04
Infrastructure Building
When I see a systemic gap, I build infrastructure rather than absorb the cost personally.
01
Customer Voice
Research findings die in the gap between synthesis and prioritization meetings. I translate findings into the rooms where decisions actually happen.
03
Ecosystem Thinking
Every feature designed with two things in mind — one for the immediate use case, second as a pattern other teams build on.













