Where I've designed
Featured Case Studies
Operating principles drawn from real work
How I Work
02
Ecosystem thinking
Every component, pattern, framework and feature is designed with two things in mind, one is the immediate use case and two as a building block for other teams to compose from.
04
Build quick, iterate quicker
Rigorous iteration and testing help me make more informed decisions and build more conviction in my work, leading to designing the best experience possible.
01
Customer voice + Strategic translation
Research findings die in the gap between synthesis and prioritisation meetings. I translate findings into the rooms where decisions actually happen.
03
Process and feedback is key
I work closely with my collaborators to establish a process that works for all, while maintaining flexibility and adaptability to changing circumstances and priorities.
Earlier Work
Eight years designing products, with AI work running through it from the start. From an NLP-driven search engine at IBM Research Lab in 2019, to AI-adjacent dev tooling at MathWorks, to AI-native enterprise design at Intuit through the inflection point.














